Company Culture

December 1–7, 2003

Blue Penguin Development, Inc.


Location: Hopkinton, MA

Website: www.BluePenguinDevelopment.com

Business: E-Newsletter consulting and development █ all aspects of electronic newsletter development and management, including content, format, delivery and strategy. Each project is developed on a custom basis, including e-Newsletter/website integration, small business database management and the development of customized mailing system front ends.

Top executive: Michael J. Katz

Date founded: 2000

How long at present location: One year

No. of employees when founded: One

Current number: One

Describe your company╠s culture in a sentence: Take care of your relationships and your business will flourish.

How did the company choose its name? Well, if you must know, I was raised by penguins.

What non-work-related achievement is the company most proud of? When our founder took second place in the 1999 New England Press Association competition for ¤Best Humor Columnist.Ë

What is the most embarrassing moment your company has had? Not taking first place in the 1999 New England Press Association competition for ¤Best Humor Columnist.Ë

What TV program does your office most resemble? ¤Lassie.Ë I take myself for a walk twice a day.

What are the most popular amenities you offer employees? Free coffee, no dress code, no employee handbook.

Cite an unusual fact that few people outside the company know about. Other names for the company that were considered were: Green Penguin, Flying Penguin and Bald Penguin.

What public figure do you believe can best run the company? Bill Clinton. There are no interns working at Blue Penguin so he should be able to stay focused.